KATIE KREITZER'S CONTENT PORTFOLIO

Content experiences that

Content experiences that

support cliincal outcomes

As a content designer and UX writer, I pair clear, concise

As a content designer and UX writer, I pair clear, concise

As a content designer and UX writer, I pair clear, concise

copy with design interactions that

copy with design interactions that

copy with design interactions that

inform
inform
inform

and

and

and

delight.
delight.
delight.

Content designers turn complex concepts into creative solutions.

We work with stakeholders to understand the information users need and how to deliver it—balancing countless constraints as we go.

Tone
Line
length
Reading level
Accessibility
Information architecture
User needs
Style guidelines
Compliance
Localization
Cognitive load
Stakeholder
input
Level of
effort
1

years

writing for digital products

Mobile, tablet, and web

Regulated industries

Insurance, medical devices, healthcare

From startups to corporations

Full product lifecycle

Discovery through commercialization

Featured projects

Digital therapeutic treatment for adolescent anxiety

Lead content designer and UX writer

Outlined 6-week program curriculum, based on clinician interviews and evidence-based anxiety protocols.

Wrote 30+ modules, guiding teens through exposure therapy and psychoeducation.

Developed program storyline, theme, character, and tone.

Wrote illustration specs to support written content.

Concept tested

Testing showed improvement in anxiety pattern comprehension.

Purchased by Big Health

Contributed to successful Limbix acquisition by Big Health.

Clinician-approved

Considered safe and ready for feasibility study.

Concept tested

Testing showed improvement in anxiety pattern comprehension.

Purchased by Big Health

Contributed to successful Limbix acquisition by Big Health.

Clinician-approved

Considered safe and ready for feasibility study.

App-based exposure therapy activities

Lead content designer and UX writer

Exposure therapy works—but it’s uncomfortable. Teens often avoid or forget to follow through. How might we adapt it for digital delivery in a way that's enticing, engaging, and effective for teens?

  • Guided in-app exposures

    Users do all exposure activities in their current session, rather than scheduling (and forgetting to do them) later.

  • Therapeutic alliance with program guide

    Co-designed the program guide (Mango) with teens to be encouraging and relatable. Mango explains the science of exposure therapy through interactive storytelling.

  • Time pressure to simulate anxiety

    Created tasks with countdowns, timers, and constraints to foster a sense of urgency.

  • Activities encourage social risks

    Designed playful activities that encourage users to look silly and tolerate potential embarrassment.

Census collection for health insurance shoppers

Content designer

To see health insurance plan prices, shoppers must enter their date of birth, sex, and tobacco use details. eHealth previously put these fields within a modal. Many abandoned before seeing plan prices.

  • Census fields moved to page

    Before, the fields were hidden behind a modal. Now key fields (DOB, sex, tobacco use) are visible on the quotes page, so shoppers understand what’s required and can answer questions instantly.

  • Focus users on one clear action

    Removed competing “See pricing” buttons and repeated CTAs that were competing with the primary action.

  • Simplify page and plan card content

    Removed tab, filters, tools, and redundant copy, so users can compare plan features without cognitive overload.

  • User-tested copy

    Users stack-ranked multiple variations of heading copy. This version was the top choice, clearly leading with the benefit—and what's needed to get there.

22.0%

Visit-to-quote

30.0%

Visit-to-application sent

About me

I love turning clinical concepts into readable, delightful digital experiences.

I have 6 years of experience writing for complex, regulated digital products, from medical devices to health insurance tools. As a teammate, I prioritize collaboration, communication, and continuous problem-solving.

kkreitze@gmail.com
619-341-4930
linkedin.com/in/katiekreitzer

FEB 2024 - PRESENT

Senior Content Designer

Enrollment and education experiences for insurance shoppers.

JUL 2023 - DEC 2023

Senior Content Designer

In-app education and interactive activities for patients with cognitive decline.

JAN 2021 - JUL 2023

Acquired by

Senior Content Designer

Content for a zero-to-one digital therapeutic for adolescent anxiety. UX copy, style guides, content standards, clinical documentation.

Content Strategist

User guides and regulatory labeling for SparkRx: the first digital therapeutic for adolescent depression.

MAY 2016 - JUN 2017

Content Writer

Newsletter content for a community of over 1 million users with disability, chronic illness, and mental illness.